Designer: Arielle Mermin
Show: New Generation Show
Arielle Mermin is a brand that infuses Californian romanticism with an unpretentious laid back vibe. Drawing inspiration from everything, from the designer's American vintage clothing collection to her travels throughout the world, she believes that fashion, art, literature, music and nature all share an integral relationship. Her debut A/W 2013 collection 'Some Girls' is a playful interpretation of memorable style icons involved with famed rock group the Rolling Stones adapted to modern life. Each piece is simultaneously bohemian and modern, feminine and structured, colourful and refined and meant to reflect and protect the wearer's personality not the other way around. Produced locally using fabrics and trims sourced from all over the world, arielle mermin's designs are not exclusive designs to any woman as they exhibit the free-spirit in all of us.