Check out the runway show from New Zealand Fashion Week 2013:

Hailwood runway 2013

Established in 2001, the Hailwood label is renowned for superbly original t-shirts showcasing unique prints hand drawn by the designer who is graphically trained in illustration.Over the ensuing 12 years, his collections have grown into their own chic and wearable style. From urban street wear, through to impeccably elegant evening wear, the Hailwood clothing line still captures the media attention year-upon-year. Due to consistently well designed ranges shown at popular and packed-out runway shows including New Zealand fashion week. Each season, Hailwood draws from his graphic design background creating themed fabrics and prints which often carry a strong graphic central symbol such as the labels horse’s head print from last season. The label has grown into an established and well developed brand - Hailwood is now increasingly being celebrated for original fabric designs, footwear and accessory designs.Adrian’s dresses - often made from soft silks - knitwear and fitted suiting have a mature and well made quality earning a prominent place in the modern woman’s work attire.

His customer is not just one kind of woman,it’s the girl that knows how to change her look with different events in her life, a woman who knows she can step into the Hailwood shop or stockiest and find a perfect outfit for day, work and evening. Captivating a diverse clientele including celebrities: Tilda Swinton,Miranda Kerr, Samantha Hayes, his collections have a wide market aesthetic, making the label not only more attainable, but one that is cleverly evolving and moving from strength-to-strength.

The Hailwood label is currently stocked throughout New Zealand, the US, Australia and is this season entering into the competitive Japanese market.
His flagship shop is open seven days a week, located at 516 Karangahape Rd, Auckland.
Visit www.hailwood.co.nz for a close-up look at his latest collections.
Adrian Hailwood
Hailwood label –

By PSG-Communications
July 2013

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