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The designers showcasing in Miromoda at NZFW 2012 are:
• Christopher Woods-Huia Auckland
• Dmonic Intent Auckland
• Hohepa Thompson Wellington
• Koia Gray Wellington
• Marsh Ranginui Whanganui
• Monique Lynch Auckland
• Olivia Edginton Wainuiomata
• Pia Boutique Auckland
• Poto Morgan Ngaruawahia
• Shona Tawhiao Auckland
• Surface Too Deep Wellington
Miromoda - the Indigenous Māori Fashion Apparel Board (IMFAB) was founded in December 2008, as an organisation instituted to advance the quality status of Māori fashion design and to raise its artistic and professional standards; to define a code of ethical practices of mutual benefit in public and trade relations; and, to promote appreciation of the fashion arts through leadership in high quality and aesthetic discernment.
The entity continues to receive support and encouragement from tertiary, industry and commercial, government and private sector representatives since its first Creative NZ supported meeting in June 2008.
In particular, Dame Pieter Stewart - founding director of New Zealand Fashion Week (NZFW) claimed, ‘nurturing Māori fashion designers in New Zealand’ could be realized by hosting a national Fashion Design Awards Competition for which she would guarantee a Miromoda showcase of winners and runners up at NZFW.
Miromoda is therefore committed to nurturing the development of the Māori fashion industry’s future designers and provide support and strengthen resources for students at high school, tertiary and post-graduate levels. In addition, Miromoda envisages offering support to working designers in the early stages of their careers, and should they require it, mentoring throughout their future including international profile and participation.
Miromoda has now cemented a credible spot in the NZFW programme and a unique aesthetic to the NZFW catwalk that is appreciated by international media in particular. Miromoda specifically casts Maori models to further embellish the indigenous New Zealand look.
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For all Miromoda enquiries, please contact:
Ata Te Kanawa
Tel: +64 4 801 5070
Mobile: +64 27 554 3382
Email: ata@miromoda.com
Website: www.miromoda.com
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