RUBY, beloved for its effortlessly confident, quirky style and sense of fun. With streetwear origins, the label has matured rapidly under the direction of designer Deanna Didovich to become one of New Zealand's most exciting fashion brands.
RUBY's aesthetic is instantly recognisable; cheeky and charming, always with strong themes of adventure and youthful modernity. Collections embrace unexpected colour and prints with contrasting elements of feminity and tombyish charm with a focus on wearbale day-wear and special evening wear.
In addition to trans-seasonal womenswear collections, RUBY also has a dedicated footwear line, launched in 2010 and recently introduced a metal jewellery range.
RUBY held its first show at New Zealand Fashion Week in 2010 and went on to be named Metro magazine's Designer of the Year.
RUBY has seven self titled boutiques in New Zealand located in Auckland, Hamilton, Wellington, Christchurch and Dunedin. RUBY recently opened at Top Up on the top floor at The Department Store as well as being wholesaled within New Zealand, Australia, Hong Kong and Singapore.