Salasai |
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Designer: Kirsha Whitcher
Based: Australia
Show: Solo Show
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Established in 2006 by designer Kirsha Whitcher, the Salasai label has quickly gained a reputation as being a major player in New Zealand fashion, known for its effortlessly cool and sophisticated codes on dressing, for the modern woman. Now in its 6th season and gradually building a strong reputation for quality, fashion forward design, Salasai has shown consecutive collections at Air New Zealand Fashion Week and at Rosemount Australian Fashion Week showrooms 2008.
Whitcher uses her understanding of design and innovative approach in fashion to create ranges that are cohesive, audacious and feminine. Enlisting the talents of Dutch graphic designer Anouska Vandercamp, Whitcher manages to capture a nonchalant and effortless mix of colour and shape within her exclusive prints, ensuring the ranges maintain its directional and personalized appeal. "The prints enhance the spirit of the Salasai woman. She's smart, sassy and strong and she doesn't have to try so hard. Everything about her is effortless and quietly confident", says Salasai stylist, Dan Ahwa.
Sold in leading boutiques throughout New Zealand, Australia and Hong Kong, Whitcher’s focus is now on establishing representation in the Asia Pacific and European regions. With a strong creative team of people around her, Salasai is fast becoming an integral part of the future of genuine New Zealand fashion design.
Brand Enquires:
Kirsha Whitcher
kirsha@salasai.com
Sales contact: Kelly Watson
sales@salasai.com
www.salasai.com
Media Contacts:
Murray Bevan
+64 9 379 7879
+64 21 746 976,
murray@showroom22.com
www.showroom22.com
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